Who Makes Hummer?

The 2023 GMC Hummer EV pickup and SUV face each other

For more than half its life as a consumer vehicle, the Hummer has been a product of General Motors. So it is today, marketed through GM’s GMC brand. Although short, the Hummer name’s history is storied. As a nation, we became infatuated with the AM General’s Hummer, the military Humvee we watched rolling across the battlefields of the Middle East in the 1990s.

AM General soon produced a Humvee for public consumption in 1992, which wasn’t much more sophisticated than the military version. It garnered a lot of attention, but not many sales. GM purchased the rights to Hummer in 1999, gussied it up, and launched the second-generation Humvee as the H1 under the Hummer banner as its own brand. Although off-road capable, the H1 (and the smaller H2) never achieved the sales numbers required to sustain the brand. GM jettisoned Hummer and other lower-producing brands during the economic downturn and GM’s bankruptcy before 2010.

GM relaunched the Hummer name with the 2022 GMC Hummer EV SUT pickup truck. Fully electric, it marks GMC’s first foray into all-electric power. An SUV version joins the pickup as a 2024 model. High demand initially caused the brand to halt new orders; however, GMC assured us that Hummer EVs are now on their way to dealers.

GMC Hummer EV Pickup and SUV

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